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Professional Bachelor’s in Sales Engineering for Animal Nutrition (Rouen Campus)

Aims of the program

The Professional Bachelor’s in Sales Engineering for Animal Nutrition trains up sales engineers in animal nutrition/feeding on an apprenticeship basis. The degree provides graduates with both scientific/technical and sales skills, equipping them to offer technical advice and meet the needs of professionals in the field.

The teaching program, specially developed by industry professionals, draws on the complementary nature of the three partner institutions – the University of Rouen, CFA Yvetot and UniLaSalle – to train experienced professionals on a block-release basis.

Key information
  • Length of training: 1 year
  • 2 years of higher education required
  • Campus: Rouen
  • Training on an apprenticeship basis
The curriculum

After completing the Professional Bachelor’s in Sales Engineering for Animal Nutrition, you will have acquired the skills to:

  • Analyze technical and economic information about the company and the market;
  • Present, extrapolate and explain the results of applied research in the field;
  • Communicate effectively, take on a leadership role at farm level or in a consortium of producers or professional agricultural bodies;
  • Present results effectively to achieve sales and conclude contracts.
Merits of the course
  • The complementary nature of the three partner institutions (University of Rouen, CFA Yvetot and UniLaSalle)
  • The acquisition of skills in two fields: scientific/technical and sales
  • The teaching program developed with industry professionals
  • The block-release approach that incorporates professional training
Teaching Unit 1 (35 hours)
Refresher training in science and/or management/economics as required, harmonization of previous training, acquisition of prerequisite knowledge
  • IT, statistics
  • Socio-economic environment of the livestock industry
Teaching Unit 2 (76 hours)
Digestive anatomy and physiology
  • Biology related to livestock (functional anatomy, histology and cytology, microbial ecosystems)
  • Digestive physiology
Teaching Unit 3 (79 hours)
Raw materials and their digestibility
  • Raw materials used in animal feed
  • Biochemistry of the digestion of foodstuffs
  • Digestive and metabolic efficiency of food
Teaching Unit 4 (98 hours)
Feed techniques and performance indicators
  • Formulation and rationing
  • Indicators of zootechnical, economic and environmental performance
Teaching Unit 5 (82 hours)
Business strategy and economics
  • Organizational theory
  • Business strategy and economics
  • Management and accounting
  • Law
  • Marketing – the market
Teaching Unit 6 (80 hours)
Business communications and negotiations
  • Communications, personal development and oral expression
  • Business negotiations
  • English
Teaching Unit 7 (150 hours)
Supervised project

Written dissertation and oral presentation on a topic proposed by the host company and approved by the teaching team

Teaching Unit 8 (34 weeks)
Internship in a company

This period will result in a written report and oral defense

The Professional Bachelor’s degree is taught on an apprenticeship basis. The student will alternate between periods of 2 weeks of teaching and 2 weeks in the company:

  • 18 weeks’ teaching
  • 34 weeks in the company, including 5 weeks of paid holiday

Teaching will be provided by staff from the three partner institutions on the Mont-Saint-Aignan campus, in UniLaSalle and university premises, apart from practical field work.

Admission criteria
  • Pre-enrollment on the University of Rouen website (OPI procedure)
  • The application form should be sent to the administration office of the UFR Sciences & Techniques (University of Rouen) by April 15
  • A first selection will be made on the basis of the applications, and the selected applicants will be invited for a 20-minute interview in mid-May
  • The application is only officially accepted once an apprenticeship contract has been signed
    Workshops on producing a CV and covering letter are held in June/July to offer support and guidance in finding an apprenticeship contract
Terms of admission

You must hold a two-year higher education diploma:

  • BTS
  • DUT
  • Licence 2 (second year of a Bachelor’s degree)
    Initial diploma (premier cycle) from an engineering or business school
Program partners

Graduated in 2013

« I was given a range of technical and business-related tasks »

I embarked on the Professional Bachelor’s in Sales Engineering for Animal Nutrition after completing a BTS in livestock. This course was a logical next step in my training, which had previously been focused on equine and bovine livestock. The course is taught by professors from the university, the CFA and UniLaSalle.

I really appreciated their complementary expertise. Even during the taught part of the course, I met different people every day.

It was a very rewarding experience. Alongside the teaching, I worked as an apprentice at the AGRIAL agricultural cooperative. I received excellent support there. I met farmers in the field and found out about the day-to-day work of a sales engineer.

I was given a range of technical and business-related tasks, such as producing a study on mixed rations, organizing meetings and carrying out monthly monitoring of dairy farms. Graduating from this course opened up a host of employment opportunities for me.

I have really found my niche – as the saying goes, « Choose a job you love, and you will never have to work a day in your life! »

Professions and fields
Some examples of professions

Sales engineer

Area manager

Technical advisor

Sales executive

Where can you work?

Companies specializing in animal feed and nutrition

Agricultural cooperatives

Private groups (poultry, pigs, etc.)