Ce site utilise des cookies. En continuant votre navigation, vous acceptez leur utilisation.

Advanced Master’s in Food Marketing, Communication and Engineering

Aims of the program

Aims of the Advanced Master’s in Food Marketing, Communication and Engineering

« With a turnover of more than €170 billion each year, the French food industry is a major player in France, Europe and the world. Normandy, a traditionally agricultural region that has always been closely linked with the food industry, is still one of France’s top regions in this sector. It is an outstanding location for cooperatives, SMEs and multinational food companies.

The Advanced Master’s in Food Marketing, Communication and Engineering (MS MCIPA) is a program designed with and for these companies. The aim of the program, which is characterized by its field-based approach, is to provide future managers in the food industry with complementary marketing and technical skills, a combination that is vital to address the development challenges currently facing the food industry. The MS MCIPA program, developed in partnership with Normandy Business School, is accredited by the French Conférence des Grandes Ecoles. It is designed to train up future policy makers, inspiring them and providing them with a sense of commitment, social responsibility and innovation. »

Tarek Abid,
Program Director

Key information
  • Length of training: 12 months
  • Master’s required
  • Teaching site: Rouen campus
  • Tuition fees: €12,000
  • Program accredited by the Conférence des Grandes Ecoles

 

EM_Normandie_manaindusagro_picto_vnc_1CGE-Em

The curriculum
  • Access to the resources of two prestigious higher education institutions: Normandy Business School and UniLaSalle
  • The acquisition of skills in two fields: managerial and technical
  • Program accredited by the Conférence des Grandes Ecoles
  • Operational training alternating between teaching, a practical project and an internship
  • Teaching content directly linked to the realities of the market
  • Partners and companies highly involved in the educational approach
  • Active learning

 

Operational training with:
  • A 6-month internship with a company (average salary €1,200)
  • Active learning: a 5-week HEC Entrepreneurs practical project (in February and March), competitions, etc.
  • 411 hours of training divided into 12 course modules taught by professionals and professors
  • Alternating academic teaching (seminars and lectures) and hands-on training (practical project)
Some examples of past practical projects
  • Defining the marketing mix of a range of value-added bakery products aimed at the general public via a regional then national marketing strategy
  • Proposing sales and marketing strategies for a range of products with the aim of tapping into new markets
  • Overhaul of a range of vegetable soups
Admission criteria

Applicants will be selected on the basis of an application form followed by an interview with an admissions panel.

Application deadline

Next admission session: June 15th, 2018

Apply online

Terms of admission

You must hold a Master’s level degree:

  • Engineering degree accredited by the CTI
  • Degree from a business school (Master’s level) that belongs to the Conférence des Grandes Ecoles
  • Two-year Master’s from a university

You may also hold a first-year university Master’s plus three years of professional experience in a relevant field.

Mark’eating Conference

The Mark’eating Conference, the flagship event of the year, is entirely organized by Advanced Master’s students.

Each year it tackles a different topic: « Marketing Normandy’s food to the world – a legitimate ambition? », « Short supply chains: keeping close to consumers. Stakeholders, strategies and tools », « Crisis communication in the food industry », etc.

Testimonials
Grégoire

Class of 2010

"Knowledge of the food industry and business know-how – two skills that are highly sought after by companies!"

I joined UniLaSalle in 2010 with the aim of gaining a thorough grounding in the agriculture and food industries. My interest in these topics grew as soon as the program started, so I decided to do a six-month internship at Monoprix as quality manager for refrigerated produce.

During my final year at UniLaSalle, I opted for the Advanced Master’s in Food Marketing, Communication and Engineering (MCIPA) so that I would graduate with extensive knowledge of the food industry and business know-how – two skills that are highly sought after by companies. It was definitely the right choice!

The program includes courses in marketing, communications, project management and negotiating skills. This last area was actually the subject I enjoyed the most, so I decided to complete my final-year internship in the Procurement Department at Pomona Group.

Since the beginning of 2016 I have been a buyer for Intermarché. I work in a complex, highly competitive industry. Applying professional rigor, coping with stress and working to tight deadlines are all abilities that I developed during my time at UniLaSalle. The opportunities I had to meet professionals also helped me understand and grasp the key issues that arise in business environments.

I am very aware of how much UniLaSalle contributed to my personal and professional development. As a UniLaSalle alumnus, if I could give current students two pieces of advice it would be to be proud of their school and willing to adapt to change.

With this program, we are lucky enough to be given a wide range of professional opportunities depending on the industry we want to develop our career in – agriculture, agronomy, agricultural supplies, food, energy, environment, management, etc. I believe that our ability to stand out from the crowd, adapt to change and demonstrate autonomy makes us able to work as engineers in any sector, at national or international level.

open
Solène Duranton

Class of 2016

"An Advanced Master's to enhance my marketing expertise with new skills"

« After completing my traditional marketing training – the compulsory preparatory classes followed by KEDGE Business School – I didn’t feel that I was fully prepared for a career as a product manager. Previous experience as a department manager had given me a real interest in consumer products and made me aware of just how fascinating and specialized this area was.

So I decided to enroll on the Advanced Master’s in Food Marketing, Communication and Engineering at UniLaSalle, which offered broad training in all aspects of food products, with the aim of enhancing my marketing expertise with new skills and specializing in these products.

I’m now Assistant Product Manager for Cémoi, where I am in regular contact with engineers and sales representatives. The program at UniLaSalle equipped me to work with a wide range of people with different backgrounds and skills by teaching me about their specialist terminology and the issues they face. »

open
Professions

Product manager

Group manager

Marketing consultant

Project manager

Marketing director

Sales director